Apple Event 2023 Live: It is that time of the year once again. Apple, arguably the most influential consumer tech brand, is set to launch its star product tonight. Live from Apple Park, CEO Tim Cook will kick off the company’s annual hardware launch event. Of course, the Cupertino tech giant has been pretty tight-lipped about what to expect. However, the rumour mill has been abuzz and tipsters suggest that the iPhone 15 series will soon break cover. Alongside, Apple Watch Series 9 and AirPods Pro (2nd Generation) are expected to be launched as well.
Apple is gearing up to release four fresh iPhone models, maintaining the pattern established in 2020. If Apple adheres to its customary naming scheme, these models are likely to bear the name iPhone 15.
According to information from various media outlets and reliable insiders, we can anticipate the arrival of two mid-range iPhones, one with a 6.1-inch display and another boasting a 6.7-inch screen. Furthermore, there are two “Pro” variants in the pipeline, featuring titanium casings and enhanced camera functionalities.
Perhaps the most noteworthy alteration this year will be the adoption of a USB-C charging port, phasing out the proprietary Lightning port that has been in use since 2012. This transition aligns Apple’s iPhones with the ubiquitous USB-C standard seen in Android phones, modern laptops, iPads, and a plethora of other devices.
Industry analysts are projecting enhancements to the chipsets integrated into the upcoming Apple Watch Series 9, alongside improvements in their health sensors. Nevertheless, Apple may be saving more substantial innovations for the following year, commemorating the device’s 10th anniversary.
As for the rumoured new AirPods, they are poised to receive a novel feature referred to as Adaptive Audio, a capability achieved through machine learning and software that intelligently adjusts volume and noise-cancellation, enabling users to remain aware of their immediate surroundings.
So strap in and stay tuned to ABP Live for the latest updates from the launch!